Hannover Messe

Category: International Fairs
Year: 2014
Location: Hanover, Germany

Roll out of a new brand: Aventics!
Aventics was part of the Bosch Rexroth Group in the field of pneumatics until it was sold. Make it a new brand in the perception of our customers - so the briefing. A transition period was defined and the global roll-out had to be fast and precise.
Totems developed a new fair design and style guide which was implemented within 3 months time. At the Hanover Fair 2014 we had our first field test which was a great success. Customers were happy. We, too.