Promotion campaign

Category: Events
Year: 2006
Location: Germany

Title: Baltika Kalinka
What does a cockroach race have to do with beer? Certainly not much with German beer, but quite a bit with the Russian variety. In St. Petersburg, the city where Baltika7 is brewed, cockroach races are part of a long tradition. Totems used this tradition as a promotion vehicle for Baltika7. The cockroach racetrack - with its creepy crawlers - livened up the German club scene, where the hip beer brewed by Scottish & Newcastle is now available.