Bertrandt

IAA Frankfurt

Category: International Fairs
Year: 2007
Location: Frankfurt, Germany

Concept, architecture & design:
Totems Stuttgart

Photographs: Michael Ingenweyen

Title: Recharge Your Batteries
Bertrandt AG is an engineering partner for numerous automobile manufacturers. The stand focused on hospitality. The open-plan lounge provided privacy. At the same time it was a communications platform. Customers and professionals could retreat from the bustle of the fair in these peaceful and fresh surroundings. An exchange of information with the industry’s top decision makers was encouraged; contacts were established and strengthened in confidential discussions.
An additional platform for discussions and communication was established during special forums that included different exhibits and informative presentations.