IAA Frankfurt

Category: International Fairs
Year: 2013
Location: Frankfurt, Germany

Concept, Design & Architecture:
Totems Stuttgart

Production: Löser GmbH

Each day at the 65th IAA in Franfurt, Bertrandt had a new exhibit or a technical presentation for the visitors, a special treat, which was featured at the front of the stand. The content focussed on engineering competence along the whole product creation process, covering the essential trends of the industry. The stand architecture was designed to allow informal as well as more intense meetings amidst the general hustle and bustle of the trade fair. Here the company's brand values were communicated in subtle yet catchy way.