DVP China Eventmarketing

The New Beetle Event - VW

Category: Events
Year: 2012
Location: Kuala Lumpur, Malaysia

Concept & Design: Totems Amsterdam

Photography: T. Bouman

Brand experience launch event in association with DVP China Eventmarketing. 

The Beetle returns at Volkswagen. The Icon Is Back. At the Kuala Lumpur Convention Centre. Fans thronged the event to get their first glimpses of the icon. 
Totems was responsible for concept & design for the brand experience. The visitors were treated to a unique cinematic experience on The Beetle's legacy. And that's not all. There was also a car model catwalk, fun photo activities and games. For more images and stories please visit: www.theiconisback.com.my