Hager

Light & Building Frankfurt

Category: International Fairs
Year: 2008
Location: Frankfurt, Germany

Title: Smart Solutions
Task: making Hager 'Smart Solutions' easily understandable to the target group. Expanding modernity and clarity to all product groups and system novelties, making them felt. The idea: clear, concerted appearance of the fair stand. Innovative product showing in 3D presenting complex things in a simple way. The result: creating a horizontal arrangement with dynamic structure. Connecting between above and below - between ceiling and floor. Individual themes are presented on islands supported by texts, graphics and materials.