Herman Miller

Fair stand design

Category: International Fairs
Year: 2008
Location: Milan, Italy

Title: Communication with Fabric
For the presentation of Herman Miller at International Fairs in 2008, Totems developed a concept around the legend of the Herman Miller brand and its products’ combination of lightness and ergonomics.The idea resulted in a design in which an organic floating form literally embraced the products.
This design concept was implemented at events in Cologne and Milan and subsequently developed into a modular concept for the U.S. market, where it was built throughout the country beginning in fall 2009. The stand’s focal point, an organic form, was made of stretch fabric. The fabric was streched around a metal frame, shaped into an organic form by the hand and eye. The fabric was seamless in order to emphasize the floating character of the sculpture.