K-fair Düsseldorf

Category: International Fairs
Year: 2013
Location: Düsseldorf, Germany

Title: Trendgineering

Totems creates a new corporate worldwide fair design for the KraussMaffei Group. The idea for the design was born out of the new Corporate Identity of KraussMaffei with their "Markenmodule" (brand modules). We liked the fresh and communicative tone of their new Corporate Identity. It has clear colors, straight forms and a strong human picture language.

At the K 2013 trade show, KrausMaffei presented ways to propel the industry forward with first-class machines and innovative methods. Whether for applications in lightweight construction or for the packaging, construction, medical and tire industry – just to name a few – you can experience the future with KraussMaffei.