Mercedes-Benz Active Safety Experience

Corporate design

Category: Graphic Design
Year: 2004 - 2008
Location: Stuttgart, Germany

ASE (Active Safety Experience) is a driving training session provided by Mercedes Benz to which dealers can send their good customers. Totems developed the ASE design and look. Multi-lingual, the training set the tone for all communication revolving around ASE, from the invitation and membership cards to vehicle inscription. The central feature was an aluminium ring binder that contained all information about ASE. It was also equipped with a Filofax calendar, which drivers were encouraged to use as a diary.