Proctor & Gamble

Lounge area at the Fashion Week

Category: International Fairs
Year: 2006
Location: Milan, Italy

Concept, Architecture & Design:
Totems Stuttgart

Construction: mac Messebau

Media: Procon Event Engineering

Title: Moments of skin

The space as a retreat during the hurly-burly of the fashion. An opportunity for celebrities to interact with the press. Products are displayed but are not the centre of attention. As the dominant feature the triple-layer exterior facade-symbolizing the light transparency of naturally treated skin. The seating sections are clearly separated. The throne on which one is invited to hold “audience” and spread
around it the sitting spheres for the participants.