Strongbow

Promotion and illumination

Category: Events
Year: 2006
Location: Europe

Title: Strongbow. Cloud & Flirt

Strongbow Cloud – An oversized cloud hung over a beach club, shimmering in all the colors of the rainbow. Visible at a distance, it immediately attracted attention: There was magic in the air…!
Strongbow. Flirting was what promoters did best. Attentive and sexy, and as if by accident, they engaged the guys and gals at the beach cub in conversation and then invited them to have a Strongbow. Just like that, with that certain degree of charm that the brand so superbly promotes. The result: Strongbow, its cloud and the flirtatious associates were the number one topic of conversation in the beach clubs in the summer of 2006.