story-telling: Step into

26.03.2014 |

Appointment in the production .... just Friday .... which is again one of those things , all in light gray stains with absorbent material, filtered air ...
I approach the building ... industrial ... and I think: quickly in and quickly out.

The door opens, and at first it is dark. Then a picture begins to materialize. A room with no apparent ceiling and floor, all black. Suddenly - glowing pixels start to form an exhibition and add together.
Exciting pictures, almost crystal clear, set together from multiple images to form one . I feel  nearly sucked.
I stroll from one exciting image fragment to the next, and sideways seatings come up and disappear.

In front of me flying cameras. They seem to float in the glass shelf… very old, newer and up to the newest. Ah, I want, I must have one!

I turn around to study the pictures again, but now the images have gone and I realize a complete shop. Here I can choose my camera, and lenses of my dreams are also available.
Laterally from the lens rack a red glow: a photo lab, but a "state of the art" ... and behind the reception desk a complete print street.

A friendly voice welcomes me and ask for espresso or any other requests before my contact partners will meet me in the studio.
In the studio? I should have a meeting I think...
"Go ahead. "
I walk around the corner and feel blinded - white ceiling , white floor, white wall . Wow, a complete photo studio with rounded walls and a snow-white conference table with the same coloured chairs.
Suddenly I feel like I should take off my shoes ...

When I step out of the building into reality, I have a new picture of the company (and a new camera).
What's reality now?

(text and foto in cooperation with Max Wuppermann)