The shopping centre Schiphol Plaza commissioned Totems to develop a concept that would help create a new shopping experience for visitors at Schiphol Plaza. This was realized by creating a combination of lighting and seating elements and a series of 7 exhibits around the theme of flight and travel.

Communication with Fabric
For the presentation of Herman Miller at International Fairs in 2008, Totems developed a concept around the legend of the Herman Miller brand and its products’ combination of lightness and ergonomics.The idea resulted in a design in which an organic floating form literally embraced the products.
This design concept was implemented at events in Cologne and Milan and subsequently developed into a modular concept for the U.S. market, where it was built throughout the country beginning in fall 2009. The stand’s focal point, an organic form, was made of stretch fabric. The fabric was streched around a metal frame, shaped into an organic form by the hand and eye. The fabric was seamless in order to emphasize the floating character of the sculpture.

ASE (Active Safety Experience) ist ein Fahrsicherheitstraining von Mercedes-Benz für gute Kunden der Mercedes-Händler. Totems entwickelte das ASE Design und sämtliche Kommunikation um das Event. In mehreren Sprachen wurde das Trainings-Set als übergreifendes Kommunikationsmittel für die ASE eingesetzt, von der Einladung über die Teilnehmer-Kärtchen bis zur Fahrzeugbeschriftung. Wichtigster Bestandteil war war ein Aluminium-Ordner in dem alle Informationen über ASE zusammengefasst wurden. Mit dabei auch ein Filofax-Kalender, den die Fahrer als Notizbuch einsetzen konnten.

Nomen est omen. Totems are emblems and symbols that are used to express the nature of a subject in a special visual manner. Totems has taken this definition to heart and it guides our daily work. Our aim is to delve deep into the true character and value of a brand or company, to discover its innermost nature and translate this into an unique message.

Conway Lloyd Morgan, Rockets: Totems, 168 pages, hardcover, English,
9.3 x 8.6 inches / ISBN 978-3-89986-085-6
June 2007

Urban Sensuality
Totems communicated VitrA’s brand values and the values of its products, always outstanding in quality, pioneering spirit and distinctive style.The sensuality of a moving natural pattern – designed by Ross Lovegrove – and the clarity of urban architecture resulted in an exciting combination of style and urban sensuality.

Moments of Skin
The space as a retreat during the hurly-burly of the fashion. An opportunity for celebrities to interact with the press. Products are displayed but are not the centre of attention. As the dominant feature the triple-layer exterior facade-symbolizing the light transparency of naturally treated skin. The seating sections are clearly separated. The throne on which one is invited to hold “audience” and spread around it the sitting spheres for the participants.

Land of Water
Concept and media installation for Expo 2005 Aichi, Japan. Awarded a gold medal by the Bureau International des Expositions for its interpretation of the Expo 2005 theme, Nature’s Wisdom.

Kids’ World
Two worlds: A city for older visitors and an enchanted forest for younger ones - a platform for playing, hiding and dexterity exercises. The graphic design reinforced themes without restricting the children’s fantasies.

Design, re-design, extension. A look behind the scenes of chocolate production, a place where the secrets of the chocolate square could be discovered on an interactive, multi-sensory journey for chocolate lovers.