Mondial de l'Automobile Paris

Category: International Fairs
Year: 2002
Location: Paris, France

Concept, architecture and design:
Totems Amsterdam in cooperation with Metropolisfilm

Title: Speed
An expression of the brand’s soul in a nutshell: speed, and the beauty of it. A single word, and a blazing image – the motionblur. Hyperdynamic. Gorgeous. The motionblur bound all footage and was presented on large LED-surfaces, monitorcubes, graphic walls, giveaways.