The central Dutch pavilion in Hall 3 was quite unique in many ways. As for sheer size - its total 3.000 sq.m. surface housed a colourful community of 30 innovative Dutch companies and organisations that presented themselves in an energetic, totally open and entrepreneurial atmosphere. Two large stages housed an extensive program of lectures and (TED-)talks. 

The architectural concept was based on kite surfing. It represents the Dutch spirit in a nutshell, with its dynamic forward movement. The huge shapes served as eye-catchers and proved to be magnets for visitors at the fair. The setup enabled maximum exchange and openness; the pavilion presented thus a mentality, a culture of innovation and cross-thinking. The reception was phenomenal.

Check out the official press release of the Hannover Messe.

The renderings for this project were particularly breathtaking. In order to visualize the envisioned world of lighting, colours, reflections and fine detail, we asked help from our creative partner PixelPool - specialists in visualization of retail spaces and exhibits.

Philips Lighting invited us to participate in a limited competition for international fairs during 3 years running time. The concept - a modular and seemingly weightless world of lighting products. Soft to the touch, intuitive. The compositions created a stunning and visionary feel in each and every setup and render that we made. We came up 2nd or 3rd place this time.

Even in 2017 Bertrandt had an interesting stand on the IAA fair and Totems was responsible for the concept.
Of very much interest was the field HoloLenses.

Bertrandt uses already augmented and virtual reality in various fields of development.
This year there were introduced some operational areas, for example the hololens glasses from Microsoft. The glassses are not opaque so that the developer can see and hear each other.
click here http://www.bertrandt.com/unternehmen/veranstaltungen/iaa-2017/augmented-reality.html for more information.

Innovation for You
In Shanghai on ITMA Asia 2016 Totems was again responsible for concept and design of the stand for STOLL AG in Reutlingen, the leading producer of flat knitting machines.

It was the first time he fair took place at the new National Exhibition and Convention Center (NECC) Shanghai which caused new challenges. We are happy that we could manage them so excellent.

A new geometric stand architecture was a magnetic attraction for lots of interested business visitors.
The clear orchestration visualized efficiency and economy on one hand and on the other hand the faszination of a brand which brings the future of knitting to live.

Innovative Solutions
This year, Fischer assigned Totems again with the conceptual design of their fair stands.

First step was the planning and concept for the world leading fair Bau 2017 in Munich.
From this concept the stands for ISH in Frankfurt and Fastener Fair in Stuttgart were derived (see pictures).

At the Automechanika 2014 in Frankfurt, Philips Lighting had an anniversary to celebrate - 100 years ago, Philips sold its first light bulbs for cars. Now, every third car has a light bulb made by Philips. 

The festive mood was reflected in a vintage fun-fair's 'House of Fun' illustration that was taken as inspiration for the stand architecture, wherein many different forms and colours interact with each other. The resulting stand stood out with its extreme height and playful character, while maintaining a sober white colourscheme for successful onsite lighting presentations.

Since being awarded the Bavarian award for innovation, Wanzl - a particularly sustainable family business founded in 1918 - has triggered a further boost of innovations. It revealed some of the huge potential Wanzl can still tap into.
This story was documented through many details, and enthusiastically communicated to the clients at the Euroshop fair 2014 in Düsseldorf. Values become tangible and stories comprehensible.

An interesting exhibit on the stand was the wire sculpture. A successful and eye-catching communication tool on the company's commitment to Sustainability. Low-tech, human, produced from little material, flexible and expandable in stories and testaments.

After last year’s success, a tradition is born: the Dutch Days are back in Shanghai (video). Initiated by the Netherlands Consulate General in Shanghai, the Dutch Days showcase the best of what the Netherlands has to offer, giving the Shanghai public the opportunity to meet the Dutch. 

The event offers the experience of a typical, happy celebration in the Netherlands to the Chinese public. The event as well as the design was a great success, with more than 300.000 visitors within two days. After designing the indoor location for the Dutch Days in 2012, this time Totems was asked to also design the outdoor location in Central Jing’an Park

Junkers is a sub brand of Bosch Thermotechnik GmbH. At their ISH 2013 stand, the visitors were invited to not just gather information about the multitude of heating and hot water solutions, but to actually „grasp“ the products. To facilitate this, technologies and products were presented in a rather emotional manner, leaving the visitors with a strong impression of the Junkers brand.

The stand design made a statement of transparency and proximity. It was divided into six colorful thematic islands, marked by suspended zeppelins. Feature presentations of core innovations were held once every 15 minutes, made accessible to a large audience through specialized audio devices. Product communication concentrated on the product’s main features. For in-depth information and specialized inquiries, customer consultants – with the help of iPads – provided guidance for the visitors.

A successful overall concept with a clear conclusion: “I like Junkers”.