Floriade 2012, World Horticulture Expo

Entrance hall & interior design

Category: Interiors, World Expos
Year: 2012
Location: Venlo, The Netherlands

An overwhelming impression of surrealistic flora with great organic gestures welcomes the visitors of Floriade 2012 World Horticultural Expo.

Visitors who pass the Pedestrian-bridge over the motorway will have a clear view at this surrealistic presentation of nature, which is shown within the event area. Upon entering the atrium, the humble feeling to be surrounded by the overwhelming flora is what the visitors will experience. They are immersed by the theme and to continue their tour they pass through the doors of this surrealistic environment into the true art of gardening.

Our idea is to provoke astonishment among the visitors, so that their eyes will be opened and to be aware of the Floriade experience. To discover its diversity. The great organic-shaped gestures provide a break with the surrealistic nature but it also changes the perspective to have a closer examination of these elements.