Light & Building Frankfurt

Category: International Fairs
Year: 2010
Location: Frankfurt, Germany

Title: Rough times - Smart solutions
The stand’s architecture is two-dimensional, multi-layered and transparent. The exterior is white, the interior dark, so that the products contrast with each other. Visitors gain their sense of orientation overhead: the information cubes illuminate the exhibits. Initially a majority of the exhibits were white, creating a calm and modern atmosphere. Customer orientation was achieved with the open presentation of the solution islands. The graphic art on back wall on the ground floor provided a humorous solution to typical spatial situations - from the living room to the basement in the industrial area – thereby covering the entire application range of Hager products.