SIMONA is a manufacturer of thermoplastic products.

The K 2010 stand design was based on ‘SIMONA City’, a fictive and communicative city of the company. The ultimate SIMONA City was made out of the brand itself so we built a stand architecture with the brand name letters.

SIMONA City was like a real life brochure with all the current news ‘printed’ onto the letters. The visitors could stroll around and discover SIMONA City out of their perspective. Along the way they found different topics and zones where they could dive in. An augmented reality area showed in a very clear and easy way the fields and uses of SIMONA products. A huge chandelier made out of SIMONA material was at the center of the booth. This patterned element let the booth glow from inside, it created an atmospheric light and an ornamental shade.