K 2010

Category: International Fairs
Year: 2010
Location: Düsseldorf, Germany

SIMONA is a manufacturer of thermoplastic products (

Totems has designed a booth which is based on ‘SIMONA City’, a fictive and communicative city of the manufacturer. The ultimate SIMONA City is made out of the brand itself and the booth is therefore made of the physical word. SIMONA City is like a real life brochure with all the current news ‘printed’ on the letters. The visitors can stroll around and discover SIMONA City out of their perspective. Along the way they find different topics and zones, they can dive in. An augmented reality area shows in a very clear and easy way the fields and uses of SIMONA products. A huge chandelier, made out of SIMONA material is the core of the booth. This patterned element let the booth glow from inside, it creates an atmospheric light and an ornamental shade.

Welcome to SIMONA City.