The concept Totems has developed for Wonion is one of warmth, reliability, Dutch ‘coziness’ and one of an ‘instant and modern classic’ character. The overall feeling when entering the shop is being ‘at home’. With the home used as an iconic value, finding it’s place in the design throughout the interior. The total area is 1228 sqm, divided into 6 areas with different functions, like product communication, product display, meeting spaces and workplaces. The concept is new, fresh and instantly recognisable.