Category: International Fairs
Year: 2013
Location: Munich, Germany
At the 2013 BAU fair, Fischer pulled off the amazing feat of not only increasing, but even doubling its customer leads compared to previous years. Visitors embraced the beautiful booth design like Fischer pegs are embraced by walls, so to speak.
The overall appearance was successful, while the real beauty was found in the details. Fischer is known for meticulously crafting its products, revealing the finest details at close up showing. The graphics on the stand achieved exactly this closer look with the visitors.
Fischer has been using the booth design ever since, on the BAU, major regional fairs and in-house presentations.
Category: International Fairs
Year: 2012
Location: Friedrichshafen, Germany
The corporate worldwide modular exhibition design for the KraussMaffei Group was based on the 2012 new Corporate Identity of KraussMaffei, with its especially appealing fresh and communicative tone. Clear colors, straight forms and a strong human picture language.
The goal was to visualize this worldwide leading company of machinery and systems for producing and processing plastics and rubber with their brands, the connected knowledge and human factor.
The stand architecture depicts monumental fabric banners in the three CI-colors, presenting the three main Group companies. The banners build a wrapping of the stand surface in different layers. These connect, emphasize and create an ensemble - the KraussMaffei Group.
The concept was launched at Fakuma 2012 and extralarge at the K 2013, and has been applied worldwide since then.
Category: International Fairs
Year: 2012
Location: Munich, Germany
Totems continues the developed of the Simona concept at the IFAT 2012 fair in Münich. The booth layout is based on element of their corporate identity and shows (as in the former booth presentations) the three-dimensional and three meter high "S", followed by the rest of the Simona letters.
IFAT ENTSORGA is the leading trade fair for environmental technology.
Category: International Fairs
Year: 2011
Location: Frankfurt, Germany
Menerga is a German manufacturer of climate systems. The stand concept for the ISH 2011 presented key themes of the company: sustainability and innovation. The title of the stand - The Climate Zone. The stand shows the human implementation of technology by presenting customers' different situations.
The stand design was very outspoken and direct, industrial, functional - a mere stacking of crating with clear communication and graphics printed directly onto the hall flooring. The resulting atmosphere was one with maximum openness and an exciting active exchanging going on.
Category: International Fairs
Year: 2010
Location: Cologne, Germany
Herman Miller is the legendary Michigan-based brand that has been one of the birthplaces of modern furniture design, being the initial producer of design classics by the likes Charles and Ray Eames and many others. The Herman Miller stand at Orgatec 2008-2010 in Cologne was breathtaking. Based on the expression of defining space, processes and spirit in a poetic way.
An organic floating form that literally embraces the various product settings. The organic form was a pioneering effort at the time - made of layers of stretch fabric over a metal framework, tested and sampled extensively and shaped into its organic form by hand and eye.
This design concept is successfully implemented at different scaled events in Cologne, Milan, Baltimore, Boston and Las Vegas.
Category: International Fairs
Year: 2010
Location: Frankfurt, Germany
Rough times - Smart Solutions
The stand’s architecture is two-dimensional, multi-layered and transparent. The exterior is white, the interior dark, so that the products contrast with each other. Visitors gain their sense of orientation overhead: the information cubes illuminate the exhibits. Initially a majority of the exhibits were white, creating a calm and modern atmosphere. Customer orientation was achieved with the open presentation of the solution islands. The graphic art on back wall on the ground floor provided a humorous solution to typical spatial situations - from the living room to the basement in the industrial area – thereby covering the entire application range of Hager products.
Category: International Fairs
Year: 2010
Location: Hanover, Germany
Experience SAP
Seven typical scenarios demonstrate the daily use of SAP software. Like a chalked sketch, a simple diagram on the floor connects daily situations. Realistic scenes are presented in stations – one works, lives, eats, shops, moves about, dances or is protected. The daily implementation of SAP software becomes obvious to the visitor; the company’s performance becomes transparent and can be experienced firsthand. Visitor surveys confirm the successful realization of the new concept with our message reaching eighty-three percent of stand visitors asked.
Category: International Fairs
Year: 2009
Location: Frankfurt, Germany
Urban Topography
The trade fair exhibition conceptualized for VitrA Bad GmbH enjoyed a record attendance at the ISH 2009 in Frankfurt. Both VitrA’s core collections and its corporate products were presented in an unconventional way. Displayed in a transforming illuminated environment, the presentation of Ross Lovegrove’s ‘Freedom’ collection offered a unique highlight and fascinated visitors.
Category: International Fairs
Year: 2009
Location: Nuremberg, Germany
Control City
Bosch-Rexroth specializes in electric and hydraulic drives and controls for customized automation solutions.
Under the motto Control City, the company’s novel trade show presentation designed by Totems was characterized by transparency, clarity and straightforward structures. The city reflected the limitless and diverse possibilities of Bosch-Rexroths automation solutions. The roof was kinematic, the presentation transparent. Orientation was achieved through legible forms, clarity through a straightforward communication hierarchy.
Category: International Fairs
Year: 2009
Location: Geneva, Switzerland
China Mobile is one of the world’s largest telecom companies. Its first public appearance outside China was at the ITU exhibition in Geneva (October 5-9, 2009). The booth’s concept – a dynamic interior filled with product communication and contact moments – had a sculptural facade of wide fanning strips. The facade enclosed the inside while simultaneously inviting visitors to enter the booth and engage with one another. With multimedia elements and completely lit from within.