Herman Miller

Salone del Mobile 2008

Category: International Fairs
Year: 2008
Location: Milan, Italy

Communication with Fabric
For the presentation of Herman Miller at International Fairs in 2008, Totems developed a concept around the legend of the Herman Miller brand and its products’ combination of lightness and ergonomics.The idea resulted in a design in which an organic floating form literally embraced the products.
This design concept was implemented at events in Cologne and Milan and subsequently developed into a modular concept for the U.S. market, where it was built throughout the country beginning in fall 2009. The stand’s focal point, an organic form, was made of stretch fabric. The fabric was streched around a metal frame, shaped into an organic form by the hand and eye. The fabric was seamless in order to emphasize the floating character of the sculpture.

 
 

VitrA

ISH 2007

Category: International Fairs
Year: 2007
Location: Frankfurt, Germany

Urban Sensuality
Totems communicated VitrA’s brand values and the values of its products, always outstanding in quality, pioneering spirit and distinctive style.The sensuality of a moving natural pattern – designed by Ross Lovegrove – and the clarity of urban architecture resulted in an exciting combination of style and urban sensuality.

 
 

Proctor & Gamble

Lounge Area 2006

Category: International Fairs
Year: 2006
Location: Milan, Italy

Media: Procon Event Engineering

Moments of Skin
The space as a retreat during the hurly-burly of the fashion. An opportunity for celebrities to interact with the press. Products are displayed but are not the centre of attention. As the dominant feature the triple-layer exterior facade-symbolizing the light transparency of naturally treated skin. The seating sections are clearly separated. The throne on which one is invited to hold “audience” and spread around it the sitting spheres for the participants.

 
 

Herman Miller

Orgatec 2006

Category: International Fairs
Year: 2006
Location: Cologne, Germany

 
 

Bertrandt

IAA 2003

Category: International Fairs
Year: 2003
Location: Frankfurt, Germany

A new quality of networking between the individual corporate divisions is made architecturally possible. Cushions filled with helium carry transparent fabrics with messages. They float slowly over the stand and can be grouped into new dimensions

 
 

Audi

A-Fairs 2002-2004

Category: International Fairs
Year: 2002-2004
Location: Paris, Detroit, Geneva, Frankfurt

Excitement
Communication concept for a series of A-fairs, in the period 2002-2004. We felt it in the air at the time when visiting Audi - excitement. The brand's soul in a nutshell. Our creative team took the single word and developed a communication and media concept and design for years of Audi presentations.

A visualization of the look and heartbeat of Excitement, turned that word into an experience. A central theme was speed - and the beauty of it. We visualized it as a blazing motionblur. Hyperdynamic. Gorgeous. The motionblur bound all product- and brandfilms and was presented on large LED-surfaces, monitorcubes, graphic walls, giveaways.

In close cooperation with MetropolisFilm (Utrecht).