Holland Pavilion

Hannover Messe 2014

Category: International Fairs
Year: 2014
Location: Hannover, Germany

The central Dutch pavilion in Hall 3 was quite unique in many ways. As for sheer size - its total 3.000 sq.m. surface housed a colourful community of 30 innovative Dutch companies and organisations that presented themselves in an energetic, totally open and entrepreneurial atmosphere. Two large stages housed an extensive program of lectures and (TED-)talks. 

The architectural concept was based on kite surfing. It represents the Dutch spirit in a nutshell, with its dynamic forward movement. The huge shapes served as eye-catchers and proved to be magnets for visitors at the fair. The setup enabled maximum exchange and openness; the pavilion presented thus a mentality, a culture of innovation and cross-thinking. The reception was phenomenal.

Check out the official press release of the Hannover Messe.