Euroshop 2014

Category: International Fairs
Year: 2014
Location: Düsseldorf, Germany

Sustainability is a current buzz word among marketing managers across the globe and has thus lost a lot of its meaning. How can a company tell about its sustainability efforts without sounding dull? Sure, facts and figures are a good start. Reducing water usage and CO2 emissions, saving raw materials, using bioplastics as regrowing materials. These is all measurable points. Wanzl, however, has always cultivated a family business attitude that goes way beyond the balance sheets.

Since its foundation in 1918, no employees have been dismissed due to operating conditions. High-performing individuals are retained and supported within the company, trainees offered local housing opportunities at reasonable cost and if any employee suffers from personal difficulties or even death, Wanzl takes care of their families. This is commitment with a long-term impact. A symbol for this commitment is the wire sculpture Totems designed for and built together with Wanzl. It is produced from little material, flexible and expandable in stories and testaments.

Since being awarded the "Bayrischer Qualitätspreis" (Bavarian award for innovation) Wanzl has triggered a further boost of innovations. It revealed some of the potential Wanzl could still tap into. This story was documented through many details, such as in-house developed testing methods, and enthusiastically communicated to the clients at the Euroshop fair 2014 in Düsseldorf. Values become tangible and stories comprehensible.