ISH 2013

Category: International Fairs
Year: 2013
Location: Frankfurt, Germany

Junkers is a sub brand of Bosch Thermotechnik GmbH. For more than 100 years, the company has made sure that people’s homes feel warm and comfortable by creating eco-friendly, simple-to-use and reliable heating appliances. Junkers focuses on the customer. It’s not just about understanding the technology, but about grasping the philosophy of the company: „Smart solutions for individual comfort“ – These are ideas to touch and experience.

These notions were also the foundation for the concept of the Junkers booth at the ISH 2013, the world’s leading trade fair for bathroom experience, building, air-conditioning technologies and renewable energies. The visitors of the booth were invited to not just gather information about the multitude of heating and hot water solutions, but to actually „grasp“ the products. To facilitate this, technologies and products were presented with a rather emotional manner, leaving the visitors with a strong impression of the Junkers brand.

„I like Junkers“ – the new campaign of the company was integrated seamlessly into the booth design. „What is it that attracts professionals to Junkers?“ Answers to this question were presented throughout the booth, spanning a range as diverse as the company’s solution and service portfolio. Actual heating technicians gave live testimonials on site and thus served as brand ambassadors.

In terms of design, the booth made a statement of transparency and proximity. It was divided into six colorful thematic islands, marked by suspended zeppelins. Feature presentations of core innovations were held once every 15 minutes, made accessible to a large audience through specialized audio devices. Product communication concentrated on the product’s main features. For in-depth information and specialized inquiries, customer consultants – with the help of iPads – provided guidance for the visitors. A successful overall concept with a clear conclusion: “I like Junkers”.