Fakuma 2012

Category: International Fairs
Year: 2012
Location: Friedrichshafen, Germany

Photography: Andreas Keller

Connect - Re-stage - Emphasize 
Totems creates a new corporate worldwide fair design for the KraussMaffei Group. The idea for the design was born out of the new Corporate Identity of KraussMaffei with their "Markenmodule" (brand modules). We liked the fresh and communicative tone of their new Corporate Identity. It has clear colors, straight forms and a strong human picture language.

Our goal was to visualize the worldwide leading company of machinery and systems for producing and processing plastics and rubber with their brands, the connected knowledge and human factor. We took all these existing elements out of the new Corporate Identity and developed out of it a temporary architecture that shows the new step of the KraussMaffei Group (KraussMaffei, KraussMaffei Berstorff, Netstal) on the world market. Huge fabric brand banners in the three Corporate Identity colors are wrapping the whole booth in different layers. They connect, emphasize and create an ensemble - the KraussMaffei Group.

The Fakuma 2012, Friedrichshafen, Germany was the launch of this new concept.