ISH 2011

Category: International Fairs
Year: 2011
Location: Frankfurt, Germany

Menerga is a German manufacturer of climate systems. The stand concept for the ISH 2011 presented key themes of the company: sustainability and innovation. The title of the stand - The Climate Zone. The stand shows the human implementation of technology by presenting customers' different situations.

The stand design was very outspoken and direct, industrial, functional - a mere stacking of crating with clear communication and graphics printed directly onto the hall flooring. The resulting atmosphere was one with maximum openness and an exciting active exchanging going on.