Stoll

ITMA ASIA & CITME Shanghai

Category: International Fairs
Year: 2012
Location: Shanghai, China

Lead agency: Köckritzdörrich Brand & Corporate

Architecture & Design: Totems Stuttgart

Construction: Shanghai Beep Exhibition Services

Fabrics: hms easy stretch

Floating materials, flexibility and high quality – these are the major factory that contribute to feeling comfortable in your clothes. This is what Stoll stands for. Having built knitting machines for more than 140 years, the company has set the basis for the fact that fashion trends don't just look good, but also feel good.

The Stoll booth was designed and planned in close cooperation with Köckritzdörrich. It is embraced by a long strand of fabric, that seems to flow through and around the stand like a broad, over-sized thread, creating a space within a space. About 900 meters of fabric were used, part of which was imprinted with the current Stoll collection of patterns.

A very frequented and much-loved stand among fair visitors and likely to return to Shanghai in coming years to pick up the thread, so to speak.